We think of ourselves as a different type of software startup. A normal company in a world of “Shark Tank” and “Silicon Valley”.

We don’t have a winner takes all mindset. We believe in a marketplace that will support many competitors. (We call them choices.)

We reject the notion that the world is a rat race and that we work just to survive. We believe our work is a sacred expression of who we are. Through our work we find independence, artistic expression, and connection with our community.

Every day we aspire to build something beautiful that helps improve people’s lives and to help our customers do the same.

We have grown our business steadily, organically, almost entirely through positive word-of-mouth. We have a DIY ethic and are entirely self-funded.